Catalyze Momentum. Unleash Potential.

From Stuck to Unstoppable

Empowering individuals to make change accessible and achievable, helping them get unstuck and out of their own way by starting where they are.

I believe in your potential to transform. Do you?

- Rachel Burr

Licenses & certifications

welcome to my new book

Butterfly Goo: The Down & Dirty of Transformation

You think transformation is pretty? Think again! Just like the messy goo a caterpillar goes through to become a butterfly, human transformation is equally "gooey."

Welcome to my new book:

Butterfly Goo

The Down and Dirty Truth of Transformation

This humorous memoir is filled with mishaps, mistakes, misadventures, and the mess of one heroine's journey (yours truly). But it’s not all slog. There are also triumphs and growth. Plus playground areas at the back if you want to experiment with making changes in your own life.

Maybe if we truly appreciated the “goo” a caterpillar has to go through, we wouldn’t expect to be born butterflies.

value for your audience

Things I love to talk about...

I’m an executive coach, leadership consultant, and people expert. I understand how people work inside and out. I love to share practical tips for how to...

  • Lead with Authenticity: Discover why staying true to your values is essential for effective and impactful leadership.

  • Navigate Ambiguity in Leadership: Learn strategies to thrive in uncertain environments and turn challenges into growth opportunities.

  • Master Emotional Intelligence: Understand how empathy and emotional intelligence strengthen teams and foster a positive workplace culture.

  • Overcome Leadership Challenges: Identify practical actions on tackling common leadership obstacles, from managing people to making tough decisions.

  • Unlock Human Potential: Explore methods to help leaders and their teams reach their full potential through personalized coaching and development.

  • Leverage Humor in Leadership: See how humor can build stronger relationships, ease tensions, and drive positive change in the workplace.

  • Transform from Stuck to Unstoppable: Discover techniques for breaking through barriers and achieving lasting personal and professional change.

  • Balance Strategy and People Skills: Learn how to align business goals with a people-centered leadership approach for success and team engagement.

  • Build Your Journey: Embrace the continuous self-improvement and growth that are key to becoming a great leader.

a few of my favorite appearances

Podcast Interviews

a few featured articles

Leading with Practical Wisdom

Simple Steps to Reduce Quiet Quitting

Quiet quitting is not new. It’s just gotten more press in the past few years. More than a decade ago, I recommended that a leader invest in the development of his team to improve engagement and collaboration to achieve better results.

“But what if I develop them and they leave?” he asked...

The Old Boat Shed

My grandparents’ fishing cabin was not much to look at. It had a few small rooms, a “one-fanny” kitchen, and it sat on the bank of a muddy river filled knee-deep with silt. My grandfather bought it as a place to get away from the world (and, at times, away from my grandmother).

Using Behavioral Psychology to Improve the Customer Experience

When interacting with clients and customers, perception is reality! By using principles from behavioral psychology, leaders can emphasize the positive to improve customer satisfaction.

Real people. real results.

What others say about me

Rachel is someone who speaks the truth in a caring way. She was very adept at adjusting her style and interaction in order to provide the best environment for me to assess my current state and work toward the improvements I desired. She was always practical and willing to hold me accountable. I loved the reading recommendations she provided and wholeheartedly recommend Rachel as a fantastic coach.

Mike E
Mike E

Rachel is a coach who understands that a leader is a whole person, not only focused on work. Maintaining that holistic approach with her clients provides an opportunity for them to grow in areas that can help them reach both their career goals and also grow as a person. Overall, it was an excellent experience.

Marianna N
Marianna N

With Rachel’s coaching, I have become a more effective communicator with my executive leadership team. She helped me establish an actionable communication plan that is direct and a complete 180 from my natural communication style. As a result, I have my executive team’s attention with real tangible commitment of resources that enables my effectiveness as a leader in my organization. It was great working with her and time well spent.

Rich L
Rich L

I can tell you very easily the value Rachel brings. It’s about trust. I trust that when I speak with her it’s always completely confidential, and that’s number one. Secondly, Rachel has rarely (if ever) offered me an opinion/advice. She always gets that out of my head, and it always feels like I’m the one fixing my own issues; although I never feel like I could get there without her poking around in my head.

Andy Y
Andy Y

Rachel has a way of getting to the heart of the matter. Her ability to see beyond the obvious and her willingness to ask the difficult questions required for real change and lasting transformation set her apart from other coaches and consultants. Rachel doesn’t put the band-aid on, she helps to take it off! The fact that she can do this with gentleness and humor makes working with Rachel rewarding and even fun. Rachel believes in each person’s innate ability to discover their own path and she is not pushy or parental. I love talking to Rachel. Whenever I feel stuck she is the first person I want to reach out to for help.

Susanna B
Susanna B

I worked with Rachel for several months during a transition in my career. She …focused on practical tools and methods that got the quickest results!  Rachel used a combination of excellent questioning, recommended reading, “homework” and personal accountability to help me understand exactly what I wanted out of a new and challenging position.  We identified and explored where there were real issues that I needed to address and where I needed to simply “let go”.  She worked with me to define plans of action to improve my relationship with leadership as well as my ability to effectively lead my new team.  And when an opportunity arose for me to advance to a higher level of responsibility, she helped me understand how to negotiate what I wanted from this opportunity.  I credit Rachel for helping me make this new position successful and fulfilling.

Liz B
Liz B

Rachel is the coach you either needed and didn’t realize it, or knew it and found her! I have known and worked with Rachel for almost 10 years. I have recommended and worked with her in every organization I have worked with, both for individual and team coaching opportunities. I have also consulted with her as a valued thought partner regarding people development strategies. Rachel’s ability to quickly connect, understand and embrace the individual or teams she is working with is truly inspiring. She brings a depth of knowledge, empathy and value to every coaching opportunity presented. Rachel’s company website says “Let’s connect….” I encourage you to connect. You will not be disappointed.

Nikki G
Nikki G

areas of expertise

Turn Complexity into Clarity

In today’s fast-paced world, leaders often face uncertainty and complexity. I help them navigate these challenges with confidence.

By combining insights from psychology with a practical approach to leadership, I guide leaders through difficult situations, turning challenges into opportunities for growth. Great leaders continuously adapt and drive clarity for their teams in the face of never-ending change.

Develop Authentic Leadership

I believe that authenticity is the key to great leadership. I help leaders align their personal values with their professional actions to develop a leadership style that is both true and impactful.

By combining humor, guidance, and straightforward communication, I make leadership development accessible and fulfilling to help leaders unlock their full potential.

Unleash Potential

We step into our greatest leadership when we connect to our unique core. We need to unpack our heads to discover how our thoughts, aspirations, values, challenges, and other stuff at the bottom of our mental closet drive us and/or hold us back. The answers are in us.

We don’t need to push ourselves through somebody else’s cookie cutter to bake ourselves into a great leader. We need to take all that gooey delicious dough and mold it into the unique leader we want to be. No one can tell us who we are or what we want to become. We must discover that for ourselves. When we embrace the power and responsibility for our leadership, that is when we unleash the full power of our potential.

question ideas to ask

Tap Into My Expertise

  • Can you tell us about your own journey of transformation and what inspired you to write your book?

  • What are the most common challenges you see in people who feel stuck in their personal or professional lives?

  • Why do you think people are so afraid of change, and how can they overcome this fear?"

  • You emphasize the importance of humor in your work. How does humor help in making change more accessible?

  • How can someone who feels they are 'not good enough' begin to build their confidence and take action?

  • Your book includes real-life exercises. Can you talk about how readers can apply these exercises in their daily lives?

  • You talk about courage being when the fear of the unknown is overshadowed by the dread of staying the same. Can you elaborate on this?

  • What advice do you have for people dealing with setbacks and disappointments during their transformation process?

about me

Meet Rachel Burr

A Unique Blend of Insight, Action, and Humor 

I'm an executive coach, leadership consultant, and people expert. Leadership is challenging because people are challenging, and, last time I looked, leaders are people. When we add the challenges of leading groups of other people, developing a workplace culture, and driving success, we increase the difficulty by tenfold, even a hundredfold. (Is there an infinite fold?) Let’s just say it’s complex. Leadership is not easy or for the faint of heart. Still, most leaders land themselves in their roles because they’re individual rockstars, not because they know how to lead people. That’s where I come in. 

I’ve worked with leaders, organizations, and understanding human behavior for over 20 years. I believe most (read as “none”) of us have unlocked our full potential. And when I say our full potential, I mean the unique combination of strengths, talents, and passions that make each of us who we are. Leadership is not a cookie cutter. When we embrace and develop our leadership from our authentic core, we step into our full power to create impact and achieve success for ourselves, our organizations, and the people we lead. 

How do we do this? Leaders and I work together to honestly examine what they bring to their role, including strengths, weaknesses, values, and everything in between. We confront challenges they must overcome, and we identify actions they will take to reach their goals. I coach individual executives and their teams, and I facilitate team sessions and offsites to help leaders develop their leadership and build high-performing teams.

If you need something more tangible to increase your confidence in my work, I understand. Here are a few credentials to make you more comfortable:

  • I have two master’s degrees in organizational development and clinical psychology.

  • I hold way too many certifications because (1) I genuinely love to learn and (2) leaders face continuously evolving and challenging environments. Therefore, I need to continue to develop my knowledge and expertise to support their success.

  • Please feel free to check out the details on my LinkedIn and my website.

In sum you must build a unique path to develop your authentic leadership. I would be honored to support and guide you through your journey.

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Leadership in Action

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